Like any other industry, radio and television stations have a busy and productive business office. The primary responsibility of the members in our business office is to perform accounting and finance functions accurately and ethically in compliance with Bonneville International Corporation standards. Our Controllers and Assistant Controllers prepare annual budgets, post journal entries, close books, and prepare financial reports for the market leadership. Other accounting positions assist with day-to-day accounting functions, including month-end close and accounts payable. In addition to the members of the business department in each market, Bonneville also has a team of professionals in credit and collections, where individuals process credit applications, perform billing functions and collect on the company’s accounts receivables.
Each of our markets is supported by a professional Human Resources team. The primary responsibility of Human Resources is to be a strategic partner for their market’s leadership in all people-related decisions for the business. Responsibilities include recruiting, performance management, compensation planning and updating the employee database/payroll system. In addition to these functions, the Human Resources helps the benefits administrator for the company by acting as a liaison in the markets. As a strategic business partner, HR works with leadership to strategize solutions for recruitment, retention, engagement, data analysis and budgeting.
Don’t let the name of this department fool you. When we refer to Traffic, we are speaking about the department that logs or traffics our commercials for distribution on-air. Most traffic departments are made up of a Traffic Director, a Traffic Manger and in some markets, a Continuity Director. The function of the Traffic Department is to maximize revenue by making sure that all of the commercials sold are airing in the correct daypart and that the commercials that have the highest dollar value are placed in prime spots. The Continuity Director’s job is to make sure that the correct commercial copy runs each time the commercial is aired. Commercial traffic logs are required affidavits of airing commercial spots and are required by the Federal Communications Commission.
The primary responsibility of the administrative staff is to support key leadership in the stations. For example, the primary responsibility of the Executive Assistant is to assist the leadership team with scheduling, travel arrangements, expense reporting, correspondence and presentations and to maintain the FCC On-line Public Inspection File. Another administrative support position includes the sales department, where a sales support professional prepares presentations, enters orders and copy and manage projects for the account executives.