Post announces Sour Patch Kids Cereal. No, we’re not kidding

Nov 15, 2018

Sydney Chapman

First, they’re sour, then they’re … for breakfast?

What’s happening: Post Consumer Brands just confirmed that it is coming out with a Sour Patch Kids cereal.

According to Bustle, rumors of the cereal began circulating late last month, but they weren’t confirmed until Tuesday.

https://www.instagram.com/candyhunting/?utm_source=ig_embed

The cereal comes in kid-shaped pieces and has a sour coating with a sweet, sugary finish.
KTRK reported that the product will be exclusively sold at Walmart starting Dec. 26. It will be available in other grocery stores in 2019.
The cereal will cost $4 per box.

Taste test: Lee Breslouer from Thrillist actually got to try the Sour Patch Cereal. Here are some takeaways from his review:

“The second you open the box, a distinct wave of that soury, sugary Sour Patch Kids smell permeates the kitchen.”
He wrote that Post nailed the sour flavors while still managing to keep it a sugary cereal.
“This tastes like Sour Patch Fruity Pebbles, and that is not a bad thing.”

No thanks: People on Twitter were less than enthusiastic about the announcement of the cereal. The thought of sour milk seemed to be repulsive to many users.

https://twitter.com/patbarn119/status/1063066814626910208

Ok that’s nasty! Sour Patch Kids cereal really 🤮 pic.twitter.com/ZdLwpa3ydS

— Tiff (@choklit_chic) November 15, 2018

https://twitter.com/choklit_chic/status/1063078982843842560https://twitter.com/BobMarsdale/status/1063077998046445568

If I ever see someone buy sour patch kids cereal I'm calling the police

— Jeremiah (@JereDaniels12) November 15, 2018

https://twitter.com/aerglos/status/1063138075352670209

Sour patch kids cereal? Nasty pic.twitter.com/HFbv4p5WfU

— Solomon Abla (@AblaSolomon) November 15, 2018

https://twitter.com/UrFavoriteAries/status/1063119393738145803