It begins with our stations' intrinsic sense of caring. Blending that with the attentive cultivation of close relationships and the generous use of their broadcasting assets, our stations are so comprehensively integrated and in touch with their communities, they're able to feel a need, define its scope, and then bring their professional resources and facilities into play to respond with a solution. Therein lies our abiding belief in the power and effectiveness of broadcasting localism.
Whether it's producing responsive public affairs programming, creating a local PSA campaign, engineering an on-site live broadcast in support of a charity, or utilizing the incomparable local news-gathering capabilities of our news/talk properties, we foster localism. Our Bonneville stations are as proud as they are pleased to respond meaningfully to local issues and to support our friends and neighbors in their worthy efforts to make life a little better for someone else.
Our program directors, producers, on-air personalities and support staffs take great pride in their responsiveness to the issues and events impacting the lives of our audiences. We're proud to share some examples.